Design and its principles.
Principles of design. While "design" is about solving problems, the principles of design are the guiding rules that help us achieve effective and appealing solutions. They are the methods we use to arrange and manipulate the elements of design (like line, shape, color, texture, and space) to create something cohesive, impactful, and easy to understand. Think of them as the grammar of visual communication: Emphasis: This is about creating a focal point – the most important part of your design that immediately grabs attention. It's about saying, "Look here first!" You achieve emphasis through contrast in size, color, shape, or placement. Balance: Just like a scale, ba...